Shirley B Eniang could not be more proud of the beauty industry right now. The British YouTube vlogger attended BeautyCon London 2017 on 2 December and spoke to The Silhouette about diversity in the beauty space for women of colour.
Eniang has amassed more than 700,000 subscribers to her YouTube channel thanks to her classy and minimalistic sense of style and easy-to-follow make-up tutorials.
As an influential figure in the beauty blogger realm, Eniang, 27, is pleased that the industry at large is finally catering to women with darker skin tones – highlighted this year mostly due to the launch of Rihanna’s Fenty Beauty range which has unequivocally changed the game.
Here’s what Shirley B Eniang had to say about the diversity issue and her exciting plans for 2018…
5 minutes with Shirley B Eniang
How has your beauty regime evolved over the years?
Well I definitely know how to blend my foundation now much more than I did. I’ve learnt about contouring and highlighting and all the different ways that you can actually express yourself through make-up and beauty. That’s evolved throughout the years and I think as I’m getting older, I’m liking different things and experimenting more.
Do you feel there are enough opportunities for women of colour in the beauty industry?
I think that where we are right now, there are more talks and discussions about that. I feel like because of the talks and discussions there are more opportunities for people to be aware of that and also to create more opportunities in the working world for that.
I still think there’s a lot more we can do but I’m so happy to be part of an industry that really champions speaking up about it and having a voice. To talk about issues that normally would be brushed under the carpet. So I do feel that there’s still so much more that we can do and we are working towards progress with that so I’m happy about that.
What are your thoughts on Fenty Beauty?
I’ve tried the products and they’re really good. I’m a very, very big fan of Rihanna. I love her, I love her fashion sense, her beauty aesthetic. I love that everytime she shows something she is willing to reinvent herself and really express her art.
Doing a line like this was one of those verticals in which she was able to express herself and also use the opportunity to speak up and shed light in areas that normally would have been brushed under the carpet and maybe people would have known about a little bit but not as on a main scale like that.
So with Rihanna and Fenty Beauty, I think she’s done a fantastic job. It’s made people aware that there needs to be more diversity – even though there have been brands that have been diverse, there is still so much to do and other brands that could improve. This is kind of a little nod in that direction for change to take place and include more diversity in a lot of the brands that we do see everyday.
Would you like to release your own beauty collection one day?
That’d be cool. I know it’s going to be a lot of work and it’s something you have to really plan and prepare for because with those kind of things, there’s ups and downs. It’s all about whether it’s a decision I want to make. It’s something I’d love to do but we’ll see how it goes. If it’s something I do end up doing, I can’t wait to work on it.
What’s your number one beauty tip?
Don’t ever sleep with make-up, always take off your make-up before going to bed. That’s how you promote healthy skin during your sleep.
What makes you feel truly comfortable within your own skin?
Just knowing myself and knowing I have a purpose that makes me truly comfortable. Everything else is sort of like a bonus or an add-on.
Any exciting plans for 2018?
There’s so much in the works, I’ve been working on so many things and a whole bunch of them are embargoed. It’s like you want to share your excitement but you can’t say anything. You just have to keep the faith and tell everyone it’s coming but so much for 2018 and I can’t wait to share that with everyone.
Watch a Shirley B Eniang beauty tutorial: